Universal

Sub companies of Universal:

Film:

Production/Distribution
Universal Studios
October Films (partial owner)
United International Pictures (partial owner)
Cinema International BV (partial owner)

Internet:

Universal Studios
New Media Group
VivendiNet
Vizzavi (European multi-access portal)

Music:

Universal Music Group:
MCA Records
PolygramIsland/
Def JamMotown
Decca RecordsGeffen/
DGC Records
Universal Records
Interscope Records
Rising Tide

TV:

Production/Distribution
Universal Television Group
Multimedia Entertainment
Brillstein-Grey Entertainment (partial owner)
USA Networks Inc. (partial owner)
Canal+ (Europe)

Publishing:

Books/Magazines
Havas Press (France)

Telecoms:

Cegetel (a leading private French wireless operator)
Vivendi Telecom International

toy truck

At first sight, the toy truck looks like an ordinary truck that was produced for small kids to play with. Of course, this is one of the many functions of the toy truck, however there is a bigger idea behind the truck than it just being regarded as a toy. As you look closer, you will notice that there are two logos on the package. Quite logically, the Matchbox logo, because Matchbox is the company which manufactured the truck. Besides the Matchbox logo you will also find the bright and shiny Mcdonald's logo. However for someone who is not a marketing expert, this seems kind of strange, because you wouldn't associate Mcdonald's with toys, but rather with food. This weird observation can be explained by the term of external corporate synergy in which two totally different companies work together in order to reach a bigger target demographic and thus create more buzz about their product. Matchbox on the one hand benefits in this partnership from the huge recognizability value that Mcdonald's has on kids. So when kids see the toy truck with the Mcdonald's logo on it, they will most certainly buy it. Mcdonald's on the other hand tries to expand its market or get better access to its target demographic by collaborating with a company that produces a product which is very appealing to kids.
The opposite of an external corporate synergy, emphasized by the example of Matchbox and Mcdonald's, is an internal corporate synergy. An internal coporate synergy is also driven by the profit motif, however the fundamental difference is that, as the word internal suggests, in an internal corporate synergy, two companies of the same coporation are working together. An example for an internal corporate synergy is the new released of a movie produced by paramount pictures. In order to creat buzz around the new movie, paramount pictures asks MTV to advertise the upcoming movie in a special edition. Since both companies belong to the viacom group, this is doubly profitable for viacom, since the advertisement campaign results in many people watching the movie which is good for paramount pictures and MTV is rewarded by high viewing rates.

Vision of students today

My average class size is 15
All my teachers know my name
I complete 80% of readings assigned to me
I will read 10 books this year
6 hours of sleep during the year
1 hour spent on watching tv every day
I spend 3 hours a day online
I spend 10 minutes on phone
I spend 2 hours a day listening to music
6 hours in class
1.5 hours a day eating
1.5 hours a day on homework/ studying

global me

Diesel (Italy)
Napapijri (Norway)
Boss (Germany)
Nike (America)
Adidas (Germany)
Sony Ericsson (Japan)
Acer (Taiwan)

Languages: German, English, French;
Places lived before: Germany;