Lifestyle vs. Product Advertisement

1. Advertisement: Sprite Commercial:

What is being sold?

This lifestyle commercial sells the idea of being cool, hanging out with cool people, being able to do crazy things (play basketball in a swimming cool), so simply gives you the impression that you can do whatever you want.



How is it being sold?

The commercial is based on the weird idea of playing basketball in a swimming pool. So this idea conveys freedom, light-heartedness and differentiation. Since, the target demographic of Sprite is mainly the teenage population, Sprite promotes these values, because they are important to teenagers and appeal to their lives.

http://www.youtube.com/watch?v=G1latJ7K8zc

2.Advertisement: Red Bull Commercial:

What is being sold?

This product commercial conveys the impression that you, if you drink Red Bull, you appeal to girls and that you can fly, meaning that you get so much energy from the dirnk that you can do whtaever you want.

How is it being sold?

http://www.youtube.com/watch?v=8x9iYweART4